

This print and online campaign was directed at middle aged men and women promoting Haggar's most popular items. The intent of the campaign was to have the design be modern but still maintain a traditional feel that would attract the attention of the demographic.
This design concept was entered in Astral Media's creative transit shelter competition. The idea was to use a small smoke machine to fill the space between two panes of glass. When anyone extinguished the cigarette (ie: pushed the button), a puff of air would dissipate the smoke to reveal the Nicorette logo.
One of several campaign ads promoting VIM's new Power Cream with Active Shield.
Bruchure and inserts for CIBC's Private Wealth Management Services.

Several direct mail pieces promoting fresh meal ideas using Knorr-based products.